Questions

Questions operators ask
before they sign up.

Answered directly by Paul, CEO and co-founder. Operator-to-operator. No fluff.

Your PMS is the system of record. Vantory is the system of intelligence. We sit on top of your PMS and pull in all the relevant data to deliver actionable insights across revenue, finance, marketing, and operations — so you can increase revenue, reduce costs, and expand your margins. What we do: revenue management, owner reporting, enterprise value tracking, and distribution optimization. What we don't do: guest comms, lock management, on-the-ground task management, or OTA distribution. We don't replace your PMS. We replace the messy analysis stack you've duct-taped around it.
You get the output of a full executive team without hiring four people at $400K+ in fully-loaded comp. A Silent CFO handles owner P&Ls, portfolio margin, cash flow, and real-time enterprise value. A Silent CRO runs institutional revenue management, leakage detection, channel mix optimization, and comp set positioning. A Silent COO benchmarks operational efficiency and unit-level performance. A Silent CMO tracks marketing spend efficiency, listing quality, distribution strategy, and direct-vs-OTA economics. Every morning you open Vantory and see what a real finance and ops team would have built overnight. At 50 doors that's roughly $1,550/month versus $30K+/month in headcount — and your team buys back 70% of their manual workload.
I built and ran Our STR Portfolio — 64 luxury units in Winter Park, Colorado — and exited at 8.5× in under 24 months. Vantory is a direct productization of the operating system that drove those numbers. My co-founder Andrew is our CTO and has built and shipped enterprise software for over a decade. All of our investors were Our STR Portfolio clients who experienced the benefit of our systems firsthand. You don't need to trust us — connect your PMS for the free audit and let the numbers speak.
Pricing tools optimize one variable: the rate on a given night, based on aggregated comp data — which is to say, based on the pricing decisions your competitors are making, most of which are wrong. They don't tell you that a unit is structurally underperforming its comp set, that your channel mix has drifted 12 points toward Vrbo over six months, or that a specific owner's property has a listing-quality problem dragging conversion. Pricing tools adjust rates based on your initial inputs. Vantory answers "what should this property be generating, and how do we get there, considering the entire guest journey from check-in to review?"
Conservative range across portfolios we've audited: 4–8% RevPAN lift in the first 90 days, with another 3–5% available over the next two quarters as you work through structural fixes. At the property level we've seen revenue increases of up to 117% on individual units that were structurally mispriced or invisible in their comp set. On a 50-door portfolio doing $4M in gross revenue, that's $160K–$320K in year one at the portfolio average. We'll show you the specific number for your portfolio in the free audit — before you ever pay us a dollar.
You keep three things and we replace the rest. Keep your PMS (your system of record), your boots-on-the-ground task manager (Breezeway or whatever you run), and your smart locks. Everything else in your stack — pricing, owner reporting, accounting glue, market data, marketing analytics, the spreadsheets duct-taping it all together — gets consolidated into Vantory. We don't sit on top of a Franken-stack. We replace the Franken-stack and leave the guest-experience layer alone.
PMS connection takes 60 seconds and is OAuth-based — you click a button, you authenticate, you're in. First insights populate in 24–48 hours once we backfill 18 months of historical data. No technical person required. If you can connect Plaid to your bank, you can connect Vantory to your PMS.
The best time to get exit-ready is now. The operators who get the best multiples are the ones who've been running an acquisition-ready business for years before they sell — clean financials, defensible metrics, organized data room, demonstrable RevPAN growth. The M&A Track keeps you in that posture continuously, so when an inbound offer arrives — and they almost always arrive unsolicited — you negotiate from strength. The worst time to start preparing for an exit is when a buyer is already at the table.
A competent fractional CFO runs $8–15K/month. A real revenue manager runs $120–180K/year fully loaded. A data analyst is another $100K+. Or you hire one of the revenue management gurus charging $20–50/property/month — and now you're fully reliant on them, you're in the dark when an owner asks why their property didn't book, and you have no underlying system once they're gone. At a 50-door portfolio those hires don't pencil. Even if they did, you'd still need them to build the systems that Vantory comes with on day one. Hire humans for judgment and relationships. Use Vantory for the 80% of analysis they'd otherwise be doing manually.
Genuinely free. No card required, no contract. We do it because it's the most honest way to show you what the platform does, and because operators who see their actual numbers convert at a much higher rate than operators who sit through a demo. We connect to your PMS, pull 18 months of historical data, and produce a written report with three things: your specific RevPAN leakage with unit-level detail, your current enterprise value range with the levers that move it most, and a 90-day action plan ranked by ROI. If the audit shows you Vantory isn't worth it, you walk away with a free strategic report. That's a fair trade for both of us.
Because the aggregated market intelligence layer is most valuable when no single operator on the platform is competing directly with another. One operator per defined geographic market means your benchmarks are real, your competitive intel stays yours, and we never end up in a position where we're optimizing two operators against each other. It also keeps demand healthy — markets close, and once they're closed they're closed. Being first to market with this is a meaningful advantage we don't want diluted.
Your raw data is yours. It's encrypted at rest and in transit, segregated by tenant, and never shared in identifiable form. The only data that goes into the aggregated market layer is anonymized and aggregated to the point where no individual property or operator can be reverse-engineered out. SOC 2 Type II is on the roadmap and we run on the same infrastructure standard your bank uses.